Book

Ultimate guide to YouTube for business / Jason R. Rich.

Record details

General Note:	Revised edition of the author's Ultimate guide to YouTube for business, [2013] Includes index. "Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers." Revised edition of the author's Ultimate guide to YouTube for business, [2013].
Bibliography, etc. Note:	Includes web references (pages 257-262) and index.
Formatted Contents Note:	Preface: on YouTube, you or your business are the star -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- How to start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming YouTube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix: Resources