Book
Value proposition design : how to create products and services customers want
Record details
- ISBN: 1118968050
- ISBN: 9781118968055
-
Physical Description:
print
xxv, 290 p. : col. ill. ; 19 x 25 cm. - Publisher: Hoboken : John Wiley & Sons, c2014.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; Measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. |
Search for related items by subject
| Subject: | Customer services -- Management Quality control Production management -- Quality control Business planning Strategic planning Customer relations |
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Gibsons Public Library | 658.812 OSTE (Text) | 30886000618930 | Adult Nonfiction | Volume hold | Available | - |
- Baker & Taylor
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. - WILEY
The authors of the international bestseller Business Model Generation explain how to create value propositions customers canât resist
Value Proposition Design helps you tackle the core challenge of every business â creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authorsâ global bestseller, Business Model Generation, this sequel explains how to use the âValue Proposition Canvasâ to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; itâs for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that wonât work. Youâll learn the simple process of designing and testing value propositions, that perfectly match customersâ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the âBusiness Model Canvasâ from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
