Guerrilla marketing easy and inexpensive strategies for making big profits from your small business

Levinson, Jay Conrad. (Author). Levinson, Jeannie. (Added Author). Levinson, Amy. (Added Author).

Summary: From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.

Record details

ISBN: 9780547347660 (electronic bk.)
ISBN: 0547347669 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xii, 368 p.)
Edition: 4th ed., Completely updated and expanded ed.
Publisher: Boston, MA : Houghton Mifflin, 2007.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. [343]-356) and index.
Formatted Contents Note:	Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Source of Description Note:	Description based on print version record.