Book
Contagious : why things catch on
Record details
- ISBN: 9781451686579 (hc.)
- ISBN: 1451686579 (hc.)
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Physical Description:
print
viii, 244 p. ; 22 cm. - Publisher: New York : Simon & Schuster, c2013.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. |
Search for related items by subject
| Subject: | New products Consumer behavior Popularity -- Economic aspects |
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Gibsons Public Library | 658.8342 BERG (Text) | 30886000512778 | Adult Nonfiction | Volume hold | Available | - |
More information
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Heâs a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazineâs âYear in Ideas.â
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's 'Year in Ideas.'
