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Contagious : why things catch on  Cover Image Book Book

Contagious : why things catch on

Berger, Jonah. (Author).

Summary: Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Record details

  • ISBN: 9781451686579 (hc.)
  • ISBN: 1451686579 (hc.)
  • Physical Description: print
    viii, 244 p. ; 22 cm.
  • Publisher: New York : Simon & Schuster, c2013.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Subject: New products
Consumer behavior
Popularity -- Economic aspects

Available copies

  • 11 of 11 copies available at BC Interlibrary Connect. (Show)
  • 2 of 2 copies available at Sechelt/Gibsons. (Show)
  • 1 of 1 copy available at Gibsons Public Library.

Holds

  • 0 current holds with 11 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Gibsons Public Library 658.8342 BERG (Text) 30886000512778 Adult Nonfiction Volume hold Available -

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