Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Summary: This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Ren�ee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand.