Satisfied customers tell three friends, angry customers tell 3,000 [electronic resource] : running a business in today's consumer-driven world / Pete Blackshaw.
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
Record details
- Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.
Content descriptions
General Note: | Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 5:18:11. |
Participant or Performer Note: | Read by Lloyd James. |
System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (file size: 76223 KB). Mode of access: World Wide Web. |
Search for related items by subject
Subject: | Consumer satisfaction. Customer relations. Organizational effectiveness. |
Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. Downloadable audio books. |