Exceeding customer expectations [electronic resource] : what Enterprise, America's #1 car rental company, can teach us about creating lifetime customers / Kirk Kazanjian ; foreword by Andrew C. Taylor.
What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nation's #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelled/helped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, Exceeding customer expectations reveals how to: Actively seek out unsatisfied customers and quickly turn them into loyal fans commit to improving their experience; Hire smart people and at the bottom, and train them from the ground up; Implement/Develop methods to reduce costs and add value for your customers in every interaction; Grow your business by rewarding employees with financial incentives, developing strong partnerships, and focusing on the long term; willing customer loyalty is like running a marathon, not a 100-yard dash; Thrive during tough economic times by bringing new advantages to the market.
Record details
- ISBN: 9781415936504 (sound recording : OverDrive Audio Book)
- ISBN: 1415936501 (sound recording : OverDrive Audio Book)
- Publisher: [Santa Ana, Calif.] : Books on Tape, 2007.
Content descriptions
General Note: | Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 8:21:31. |
Participant or Performer Note: | Read by Gary Telles. |
System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (file size: 120147 KB). Mode of access: World Wide Web. |
Search for related items by subject
Subject: | Customer services > United States. Enterprise Rent-A-Car. |
Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. |