Principles of marketing / contributor, Biggi Weischedel.

Weischedel, Biggi, (contributor.). BCcampus, (publisher,, distributor.).

Summary:

"Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities"--BCcampus website.

Record details

ISBN: 9781774202036
ISBN: 1774202034
Physical Description: 1 online resource (xvii, 577 pages) : illustrations (some colour)
Edition: H5P edition.
Publisher: Victoria, B.C. : BCcampus, 2022.
Copyright: ©2022

Content descriptions

General Note:	"Author removed at request of original publisher."
Bibliography, etc. Note:	Includes bibliographical references.
Information Relating to Copyright Status:	This work is licensed under the Creative Commons Attribution NonCommercial ShareAlike CC-BY-NC-SA.
Source of Description Note:	This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Description based on online resource; title from pdf title page (viewed on October 20, 2023).