Foundations in digital marketing : building meaningful customer relationships and engaged audiences
Record details
- ISBN: 9781774202166
- ISBN: 1774202174
- ISBN: 9781774202173
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Physical Description:
1 online resource (xiii, 247 pages) : illustrations (chiefly colour)
remote - Publisher: Victoria, B.C. : BCcampus, 2023.
- Copyright: ©2023
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Introduction to digital marketing -- Fundamentals of storytelling -- Visual storytelling -- Visual language & sketchnoting -- Target market and audiences -- Customer personas -- Customer journey mapping -- A lead generation framework -- Content marketing -- Search engine optimization (SEO) -- Website and landing page optimization -- Paid advertising and search engine marketing -- Social media marketing -- Mobile marketing -- Email marketing -- A/B testing -- Attribution -- Conversion rate optimization -- Digital marketing analytics and calculations -- Future digital marketing trends. |
Restrictions on Access Note: | Unrestricted online access. Unrestricted online access. |
Information Relating to Copyright Status: | This work is licensed under the Creative Commons Attribution 4.0 International CC BY 4.0. Grayson, Rochelle Copyright 2023 2023 |
Source of Description Note: | This bibliographical record is available under the Creative Commons CC0 "No Rights Reserved" license. Description based on online resource; title from pdf title page (viewed on October 19, 2023). |
Search for related items by subject
Subject: | Internet marketing -- Textbooks |