Principles of marketing.
Record details
- ISBN: 0982361823
- ISBN: 9780982361825
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Physical Description:
1 online resource : colour illustrations
remote - Publisher: Minneapolis, MN : University of Minnesota Libraries Publishing, 2015-
- Distributor: Minneapolis : Open Textbook Library
Content descriptions
General Note: | Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.--title page verso. Author removed at request of original publisher. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. |
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan. |
Information Relating to Copyright Status: | This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. |
Source of Description Note: | This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Online version, 2015 edition; title from PDF (viewed on July 26, 2016). |
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Subject: | Marketing |
Genre: | Electronic books. |
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Electronic resources
- Click to access e-item from BC Open Textbook Project
- https://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31&contributor=&keyword=&subject=
- BC Open Textbook Project title homepage
- http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf
- BC Open Textbook Project
- https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50
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