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Value proposition design : how to create products and services customers want

Osterwalder, Alexander. (Added Author).

Available copies

  • 1 of 1 copy available at Sechelt/Gibsons. (Show)
  • 1 of 1 copy available at Gibsons Public Library.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Gibsons Public Library 658.812 OSTE (Text) 30886000618930 Adult Nonfiction Volume hold Available -

Record details

  • ISBN: 9781118968055
  • ISBN: 1118968050
  • Physical Description: xxv, 290 p. : col. ill. ; 19 x 25 cm.
    print
  • Publisher: Hoboken : John Wiley & Sons, c2014.

Content descriptions

General Note: Includes index.
Formatted Contents Note: Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; Measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Summary, etc.: This book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Subject: Customer relations
Strategic planning
Business planning
Production management -- Quality control
Quality control
Customer services -- Management
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