Flip how to turn everything you know on its head--and succeed beyond your wildest imaginings

Summary: <P>Business today requires new perspectives, argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In <I>Flip</I>, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company ...