Contagious : why things catch on
Record details
- ISBN: 9781451686579 (hc.)
- ISBN: 1451686579 (hc.)
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Physical Description:
print
viii, 244 p. ; 22 cm. - Publisher: New York : Simon & Schuster, c2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. |
Search for related items by subject
Subject: | New products Consumer behavior Popularity -- Economic aspects |
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Gibsons Public Library | 658.8342 BERG (Text) | 30886000512778 | Adult Nonfiction | Volume hold | Available | - |
More information
Summary:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.