E-audiobook
The art of the start the time-tested, battle-hardened guide for anyone starting anything
Record details
- ISBN: 9781400190638 (sound recording : OverDrive Audio Book)
- ISBN: 1400190630 (sound recording : OverDrive Audio Book)
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Physical Description:
electronic resource
remote - Publisher: [Old Saybrook, Conn.] : Tantor Media, 2009.
Content descriptions
| General Note: | Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 6:48:48. |
| Formatted Contents Note: | The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch. |
| Participant or Performer Note: | Read by Paul Boehmer. |
| System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 97942 KB; MP3 file size: 191912 KB). Mode of access: World Wide Web. |
Search for related items by subject
| Subject: | New business enterprises Entrepreneurship |
| Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. |
Electronic resources
- Baker & Taylor
The author ofRules for Revolutionaries explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash an entrepreneurial, creative approach to business at established companies. Read by Paul Boehmer. Book available. - EBSCOhost
A new product, a new service, a new company, a new division, a new anything-where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams. - Findaway World Llc
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
