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The art of the start [electronic resource] : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

Kawasaki, Guy, 1954- (Author). Boehmer, Paul. (Added Author).

Electronic resources

Record details

  • ISBN: 9781400190638 (sound recording : OverDrive Audio Book)
  • ISBN: 1400190630 (sound recording : OverDrive Audio Book)
  • Publisher: [Old Saybrook, Conn.] : Tantor Media, 2009.

Content descriptions

General Note: Downloadable audio file.
Title from: Title details screen.
Duration: 6:48:48.
Formatted Contents Note: The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Participant or Performer Note: Read by Paul Boehmer.
Summary, etc.: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
System Details Note: Requires OverDrive Media Console
Requires OverDrive Media Console (WMA file size: 97942 KB; MP3 file size: 191912 KB).
Mode of access: World Wide Web.
Subject: New business enterprises.
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