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The art of the start the time-tested, battle-hardened guide for anyone starting anything
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Record details
- ISBN: 1400190630 (sound recording : OverDrive Audio Book)
- ISBN: 9781400190638 (sound recording : OverDrive Audio Book)
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Physical Description:
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electronic resource - Publisher: [Old Saybrook, Conn.] : Tantor Media, 2009.
Content descriptions
| General Note: | Duration: 6:48:48. Unabridged. Title from: Title details screen. Downloadable audio file. |
| Formatted Contents Note: | The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch. |
| Participant or Performer Note: | Read by Paul Boehmer. |
| Summary, etc.: | What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. |
| System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 97942 KB; MP3 file size: 191912 KB). Mode of access: World Wide Web. |
Search for related items by subject
| Subject: | Entrepreneurship New business enterprises |
| Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. |
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