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The art of the start the time-tested, battle-hardened guide for anyone starting anything

Kawasaki, Guy 1954- (Author). Boehmer, Paul. (Added Author).

Electronic resources

Record details

  • ISBN: 1400190630 (sound recording : OverDrive Audio Book)
  • ISBN: 9781400190638 (sound recording : OverDrive Audio Book)
  • Physical Description: remote
    electronic resource
  • Publisher: [Old Saybrook, Conn.] : Tantor Media, 2009.

Content descriptions

General Note: Duration: 6:48:48.
Title from: Title details screen.
Downloadable audio file.
Formatted Contents Note: The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Participant or Performer Note: Read by Paul Boehmer.
Summary, etc.: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
System Details Note:
Requires OverDrive Media Console
Requires OverDrive Media Console (WMA file size: 97942 KB; MP3 file size: 191912 KB).
Mode of access: World Wide Web.
Subject: Entrepreneurship
New business enterprises
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